Articles on: SEO Analysis

What is Competitor Citations and How To Use It?

What is Competitor Citations?

Competitor Citations is a tool that allows you to compare the citations of any local business listed in Google Map against their top competitors. This means you might find sites or directories where top competitors are listed and where your local business isn't. The idea behind this tool is to help you find out where you should get listed, for more exposure, better local rankings, and ultimately more business.

How to Use Competitor Citations?

Competitor Citations is accessible from the TOOLS menu, under the SEO Analysis category.

If you open Competitor Citations for the very first time, you will be invited to run your first search. If you already ran a search in the past, click on the blue + button at the top right of your screen and fill in the following information:

Name Your Report
Enter Your Keyword: This would be the type of business or trade e.g. plumber, dentist and so on.
Enter Location: e.g. Boston
Select Google database: e.g.,
Select Your Final Search Phrase: You can select from a list generated by our system based on what you have entered or enter your own keyword phrase.
Select Your Business: You can choose from GMB Business (if you previously connected to Google My Business in Site Manager) or select Custom Business to enter any business that is listed in Google's local results. Make sure the business name, country, state (if required) and city name are exactly as shown in the business' GMB listing.
Select if you want to receive an email notification once the report is completed or not.
Choose Niches or Categories

Once you've filled out the form, click on Schedule Report. Note that the report may take some time to complete and you will receive an internal notification or email (if you have selected this option), once the report is completed.

On the results page, you will see where the Top 5 local businesses for the keyword you entered are listed (in which sites and directories). Your local business is highlighted in blue.

If your business it is not in the Top 5 results yet, you will see a 6th column, like in the example shown below.

For each listing, you will be given 2 options:

If the local business is listed in a site or directory, you will see a View Listing button on the right, so you can check it out, maybe make a few improvements.

If the local business isn't listed in a site or directory, you will see a Create Listing button instead, so you can go ahead and get listed, for more exposure.

You can export results as a CSV file, by clicking on the export button located at the top right of the search results.

Watch our video tutorial on for more instructions and tips:

Updated on: 09/07/2021

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