Click on Backlinks Explorer on the TOOLS menu, under the SEO Analysis category.



Once you've opened the tool, you will see a list of past searches. To run a new search, simply click on the blue + button at the top right.



On the next window, you will have the option to select what type of search you want to carry out. Select Backlink Gaps.



Fill in the URL of the site you are trying to find backlinks opportunities for as well as the URLs of its competitors, and click on the Find Backlink Opportunities button.



You will get a list of the referring domains for the sites you entered and under Matches an indication of how many of the sites have matching referring domains. You will also see the numbers of backlinks that each site has on each referring domain.



If you hover over the number under each site, you will see a "+" sign which you can click on to see more data, such as the Source URL, Citation Flow, Trust Flow, Target URL, First Indexed Date and Last Seen Date.



To find backlink opportunities, look for domains where your competitors have backlinks on but you do not, check what type of links they are, and take action.



At the bottom of the results list, you will see a Link Intersection Graph and Table.



Watch our tutorial video for more instructions and tips:

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