What is What Ranks Where?

This is one of our most popular Keyword Research tools. With What Ranks Where, you will be able to discover new keyword and topic ideas, check your search engine rankings (or keyword positions) as well as discover the rankings of your competitors.

In short, What Ranks Where analyzes Google’s Top 100 results (both organic and paid) and shows you what keywords or phrases any site ranks for. You can analyze your own sites, as well as your client sites, competitor sites ... basically any site you want.

How to Use What Ranks Where?

The What Ranks Where tool is located in the Keyword Research section, in the TOOLS menu.



Click on the blue + button located at the top right of the screen, which will open up the New Search modal, where you need to enter the following information:

Site Name
Website address
Select database - You can choose between Google US, Google Canada, Google UK and many other Google databases.
Select the number of results - This is the number of keywords that you want to be displayed in your results. You can select from as low as 20 results to 2,000 results.
Select the Search Type- You can select between “Organic” or “PPC” (paid results i.e. Google Ads).
Select extent of Search - You can choose between checking the whole site, or an exact URL.
Select Results Display - You can choose to view your results by position, or traffic.
Check Traffic Value - This feature is currently in beta. This will give you an estimation of the traffic value of each keyword.
Only show positions of 11-100 - Select this if you only want to show keywords that rank outside Google's Top 10 i.e. ranking 11th, 12th and so on. You should tick this box if you want to find opportunities to get more keywords ranking on Page 1. Imagine you have a few keywords ranking 11th or 12th… You just need to put in a bit more effort to get them to rank on Page 1… and get more exposure.

Note that each result is equivalent to 1 credit and the number of credits that you will be using per search is indicated at the bottom of the search modal. The number of credits available depends on your subscription package. If you need more you can always purchase more credits or upgrade your subscription package.


Then click on “Check Now” and you will be shown a list of keywords and phrases that the whole site or URL ranks for, with the Ranking Page, Current Position, Previous Position and Position Difference. Please note that these positions can be a few days old and are not the exact position as at the date of the search.



In addition to ranking and position details, you will also be able to see the following information as well:

Estimated Monthly Search Volume
Estimated Traffic
Cost Per Click
Estimated Traffic Value (in percentage) - (TRF%) is the share of traffic driven to the site with this keyword.
Estimated Traffic Value (in USD) - (TRF$) is the percentage of the site’s total traffic cost that is attributed to this keyword.
Estimated Traffic Cost (in percentage)
Pay Per Click Competition
Number of Results in Google

At the top left hand side of the results list, you will find the Estimated Traffic and Estimated Traffic Value, as indicated in the image below.



Please note that the figures shown for the Estimated Traffic is generated by the keywords listed below only, and not the traffic generated by ALL keywords the site ranks for.

The same goes for the figures shown for the Estimated Traffic Value, which is based on the Estimated Traffic and Cost Per Click numbers. Again, this is just an estimation, for the keywords listed below only, and not for ALL the keywords the site ranks for.

You can obtain more information about a specific keyword, by clicking on it. This will launch our Keyword Analyzer tool, which provides you with a Keyword Difficulty Score, that is… how hard it would be to rank for this keyword. You will also see some more metrics such as Moz Rank, Domain Authority, as well as the Top 10 results in Google for this keyword. You can read more about the Keyword Analyzer tool here.



At the top right hand side of the results list, you can:

Click on the search icon to search for specific terms.
Click on the cog icon to customize the results list and decide what information you want to be included or excluded.
Click on the 3-dot icon and you will be given the option to export the data in the form of a PDF, CSV, XLS or ODS file.



As you can see, What Ranks Where gives you a lot of information which you can use to analyze your competition, find keyword and topic ideas, have an idea of how difficult it would be to rank for a keyword and much more. Watch our tutorial video to see our What Ranks Where tool in action:

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